E-Business at Print

The internet has opened up exciting new opportunities for print media companies, enabling information to be processed for both paper and online output. It also offers new possibilities for print media companies to work increasingly closely with customers and production partners. The author provides a comprehensive overview of the new services now available and the new processes that the internet enables. The reader is systematically guided through the various specialist terms, and numerous examples are used to illustrate possible applications. The book offers practical support when deciding which applications promise the greatest benefit for the readers specific circumstances.